Case study Website

Tyres, brakes and servicing, booked in before the phone rings.

Manson's Tyres' new website: one page for a family-run tyre shop and workshop in Berwick, with a booking form that lands straight in the shop's inbox.

Build time
Eight working days
Project value
$4,500
Live since
October 2026

Manson's Tyres used to be a WordPress site. The new one is a single page that says plainly what the shop does, shows the brands on its wall and the people who run it, and books the car in: five short steps, and the request arrives in the shop's inbox with the customer's details ready to reply to. Everything else a customer needs, the address, the hours and the phone number, is never more than a scroll away.

Steps to book the car in
5
Tyre and wheel brands
11
Services under one roof
12
Old addresses redirected
14

Live at mansonstyres.com.au since October 2026.

The Manson's Tyres homepage: the headline Straight talk, serious grip over a photo of the shop's ute outside the workshop, with a Book the car in button
The homepage. What the shop does and Book the car in come before the first scroll, over the shop's own photography.

Who it is for

Manson's Tyres is an independent tyre shop and mechanical workshop on Enterprise Avenue in Berwick, run by Gary and Onika since 2021 and a proud VACC member. Tyres and wheels from Dunlop, Michelin, Pirelli, Continental and more, laser alignment, log book servicing, brakes, suspension and batteries, for drivers across Berwick, Narre Warren, Pakenham and Cranbourne.

Someone looking for a tyre shop is usually on a phone and in a hurry. Is this place any good, do they have my tyres, and can I get the car in this week? The site answers all three on one page, and the third with a form rather than a phone call during work hours.

What we built

A single page in black, grey and white with one accent, Rally Red, and the shop's own logo artwork, isolated from the master file they supplied and never redrawn. Big condensed type, the shop's photography from an October shoot, and motion that steps aside for anyone whose phone is set to reduce it.

Booking the car in, in five short steps

Your details, your car, what it needs, when suits, then a quick check before it sends. Each step checks itself as you go, Australian phone numbers included, and a half-filled form survives a refresh. The booking goes straight to the shop's inbox with the customer's email as the reply address, so the owners just press reply. If the send ever fails, the customer's own email app opens with the booking already written, so a filled-in form is never a dead end. Bots are turned away quietly, without a puzzle for real customers to solve.

Step three of five of the booking form, What it needs, with a new set of tyres and four-wheel laser alignment ticked among twelve options
Step three of five. Not sure is a fine answer, as the form says: that is what the hoist is for.
The Manson's Tyres homepage on a phone, with the headline and a Book the car in button on the first screen
On a phone, booking is on the first screen.
The booking page on a phone, with the phone number in the menu and the first step of the form below
Rather talk? The number is one tap away.

The brands on the wall, and the names on the badge

Six tyre brands and five wheel brands, each shown with its own official logo in one colour so the wall sits in the black and white design, and each linking to the brand's own site. Tyres and Mechanical each get a section with the full service list the shop supplied, so nobody mistakes a full workshop for a tyre shop. And Gary and Onika sit in the middle of the page, photographed in their own workshop, with the way the phone actually gets answered as the pull quote. For a family business the people are the reason to choose it, so they are not tucked away on an About page.

The tyres section, headed A wall of the world's best brands, with the tyre brand logos, the tyre services as a numbered list and photos of a technician fitting a tyre
The tyre brands they stock, each linking to the brand.
The family section, headed The name on the badge answers the phone, with portraits of the owners Gary and Onika and the line the phone is answered with
Gary and Onika, and how the phone gets answered.

Found on Google, and nothing lost in the move

Fourteen redirects carry the old WordPress addresses, from About Us to the old gallery and category pages, to the right part of the new page, so search results and old bookmarks keep working. Anything else lands on a 404 page with the phone number and a way back. Both pages have their own titles, descriptions and share cards, and the homepage tells search engines the shop's address, hours, phone number and the suburbs it serves.

Quick on a phone in the car park

The photos are served in WebP, the homepage slideshow only downloads a slide when it is about to be seen, and the fonts are hosted with the site. The logo files went on a diet too: they had been heavier than the photos beside them. The booking runs from Sydney, close to the customers it serves.

How it was delivered

Designed and built across eight working days between late August and October, around the shop's own photo shoot, and live in October 2026. It is plain HTML, CSS and JavaScript on Vercel, with one small server function for the booking and nothing to log in to or keep updated. A single page with a booking form like this is our Launch package, from $4,500.

Another website GIG Radiology, six clinics and online booking A page for every clinic and every scan, booking with a photo of the referral, a hub for referring doctors, and 97 old addresses carried across. Read that case study

Your turn

Is your website still just a phone number?

If customers have to ring to find out whether you can help, a single page with a booking form may be all you need. Tell us how people find and book you now and we will tell you honestly what the site should do.

Start a project